Email marketing, 2 min read
Email and WhatsApp both reach people directly, but they do different jobs. Most businesses get the best results by using them together.
Use WhatsApp for speed
WhatsApp suits short, timely messages such as appointment reminders, quick offers and lead follow-ups. Customers tend to treat it as a conversation.
Use email for depth
Email suits longer content, such as guides, proposals, newsletters and detailed offers. People can save it, search it and read it later.
A simple way to combine them
- A lead fills in your website form.
- WhatsApp sends an instant reply.
- Email sends a detailed brochure or guide.
- WhatsApp sends a reminder before the meeting.
- Email keeps them updated each month.
Respect permission on both
Only contact people who agreed to hear from you, and make it easy to opt out. WhatsApp marketing messages also use Meta-approved templates and are charged per message.
Read our guide to the WhatsApp Business API, or see our email marketing services.