Performance marketing, 2 min read
Performance marketing is advertising that is judged on measurable results, such as leads, calls and sales. Every campaign is tracked, tested and improved.
Common channels
- Google Search and Performance Max
- Meta Ads on Facebook and Instagram
- TikTok Ads
- LinkedIn Ads for B2B
- YouTube Ads
Metrics that matter
- Cost per click (CPC): what you pay for each click.
- Conversion rate: the share of visitors who take action.
- Cost per lead (CPL): what each enquiry costs.
- Return on ad spend (ROAS): revenue earned for each dirham spent.
A low cost per lead means little if the leads never buy. That is why tracking should continue into your CRM.
What a good campaign needs
- A clear offer.
- The right audience.
- A fast landing page.
- Tracking for forms, calls and WhatsApp clicks.
- Fast follow-up.
- Weekly testing.
Performance marketing or SEO?
Ads can start bringing leads soon after launch, but they stop when spending stops. SEO takes longer and keeps working. Read SEO or Google Ads to compare them, or explore our performance marketing services.