WhatsApp, 2 min read
Most UAE customers would rather send a WhatsApp message than fill in a form. As enquiries grow, the tool you use starts to matter.
The WhatsApp Business app
The app is free and simple. It suits a small team replying from one phone. It offers a business profile, quick replies and labels.
The WhatsApp API
The API connects WhatsApp to your own systems. It suits businesses that need several team members on one number, or automatic messages and CRM integration.
When to move to the API
- You miss enquiries because one person cannot keep up.
- Your team sends the same reminders by hand each week.
- Leads go cold because nobody follows up in time.
- You want every conversation recorded in your CRM.
Marketing messages also need customer consent, so build your contact list carefully from the start.